The brand new Metropolis assortment from Gray Goose vodka – the primary premium vodka in international journey retail, in line with IWSR 2018 knowledge – is now launching as a GTR unique, initially at Paris airports earlier than rolling out throughout different areas.
The 1litre bottles are encased in new reward tubes in a spread of daring, colors embellished with key icons and experiences of seven metropolis locations; Paris, London, Mumbai, Sydney, Dubai, Singapore and New York.
Created as a part of the Dwell Victoriously Gray Goose international model marketing campaign, the Metropolis assortment ‘helps buyers rejoice private moments from their travels, reworking events, irrespective of how massive or small, into lifelong reminiscences’, insists mum or dad firm Bacardi GTR.
Vinay Golikeri, Managing Director, Bacardi International Journey Retail explains: “Whether or not it’s someplace you’ve simply visited or a vacation spot that’s high of your bucket record, or maybe as a reminder of residence, everybody has their favorite cities.
DOUBLE APPEAL: DIFFERENTIATION AND GIFTING
“We’ve chosen seven of the world’s most iconic cities to launch this eye-catching assortment, inspiring buyers to rejoice and revel in each second of their journey with the flexibility of Gray Goose vodka as the right spirit for a celebratory cocktail.
“The gathering is exclusive to journey retail and so offers the double enchantment of differentiation and gifting – two of an important buy cues for our buyers.”
“Dwell Victoriously is centered across the philosophy that you just deserve higher than ‘ok,’” mentioned Lee Applbaum, International Chief Advertising and marketing Officer of Gray Goose.
“You don’t want a special day to get pleasure from Gray Goose just because it’s credited as a high quality product – residing victoriously is…