Following is a transcript of the video.
Industrial: For a restricted time, the McLobster sandwich is ashore at McDonald’s. Full of Atlantic Canadian lobster meat and crispy lettuce on a contemporary bun, it is sure to make a splash with everybody.
Narrator: Uh, yeah. That was on the McDonald’s menu at one level. McDonald’s is consistently making an attempt out new menu objects to remain related and hold clients . Some issues stick, whereas others… not a lot.
Industrial: It is sure to make a splash with everybody.
Narrator: Across the time fashionable fast-food chains began promoting salads as entrées, McDonald’s hopped on the pattern. In 2000, it launched McSalad Shakers, a salad in a cup that supplied clients a more healthy possibility for a fast meal. McSalad Shakers had been taken off the menu in 2003 and changed with the premium salads we now have at the moment, all served in bowls.
However earlier than launching salads, McDonald’s tried one other tactic to enchantment to clients who needed a more healthy possibility. Low-fat diets had been fashionable in the course of the 1980s and ’90s, pushing the meals trade to create low-fat merchandise. In 1991, McDonald’s launched a low-fat burger referred to as the McLean Deluxe.
Industrial: Introducing McLean Deluxe, made with a 91%-fat-free beef patty.
Narrator: Ninety-one % fats free. McDonald’s did this by changing the burger’s fats content material with water and utilizing a seaweed extract referred to as carrageenan to bind the water to the meat. Ninety % of the patty was beef, and the opposite 10% was water and carrageenan. Regardless that the McLean Deluxe was launched in the course of the low-fat-food period, it wasn’t a well-liked menu merchandise, and the chain discontinued it in 1996.
Imagine it or not, the burger joint took a stab at pizza within the late ’80s, and, surprisingly, it wasn’t referred to as the McPizza.